Consumer Preferences for Location-Based Service Attributes - A Conjoint Analysis

Köhne, Frank; Totz, Carsten; Wehmeyer, Kai

Cite as

Köhne, F., Totz, C., & Wehmeyer, K. (2003). Consumer Preferences for Location-Based Service Attributes — A Conjoint Analysis. In Proceedings of the Second International Conference on Mobile Business (m&gtBusiness 2003).

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2003

Conference
Second International Conference on Mobile Business (m>Business 2003)

Book title
Proceedings of the Second International Conference on Mobile Business (m>Business 2003)