Consumer Preferences for Location-Based Service Attributes - A Conjoint Analysis

Köhne, Frank; Totz, Carsten; Wehmeyer, Kai

Publication type

Research article in proceedings (conference)

Publication status

Published

Year

2003

Conference

Second International Conference on Mobile Business (m>Business 2003)

Book title

Proceedings of the Second International Conference on Mobile Business (m>Business 2003)