Mobile Couponing: Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Analysis
Wehmeyer, Kai; Müller-Lankenau, Claas
Publication type
Research article (book contribution)
Publication status
Published
Year
2005
Conference
18th Bled eConference
Book title
Proceedings of the 18th Bled eConference: eIntegration in Action, Bled, Slovenia
Editor
Vogel, Douglas R. et al.
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