The many faces of personalization - an integrative overview of mass customization and personalization

Riemer, Kai; Totz, Carsten

Publication type

Research article (book contribution)

Publication status

Published

Year

2003

Book title

The Customer Centric Enterprise: Advances in Mass Customization and Personlization

Editor

Tseng, M. M.; Piller F. T.

Start page

35

End page

50

Publisher

Springer Verlag