Personalisierung am Beispiel des Internet-Handels
Riemer, Kai
Publication type
Research article (book contribution)
Publication status
Published
Year
2002
Book title
Customer Relationship Management im Handel
Editor
Ahlert, D.; Becker, J.; Knackstedt, R.; Wunderlich, M.
Start page
103
End page
128
Publisher
Springer
ISBN
3-540-42902-6
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