Personalisierung am Beispiel des Internet-Handels

Riemer, Kai

Cite as

Riemer, K. (2002). Personalisierung am Beispiel des Internet-Handels. In Ahlert, D., Becker, J., Knackstedt, R., & Wunderlich, M. (Eds.), Customer Relationship Management im Handel (pp. 103–128). Springer.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2002

Book title
Customer Relationship Management im Handel

Editor
Ahlert, D.; Becker, J.; Knackstedt, R.; Wunderlich, M.

Start page
103

End page
128

Publisher
Springer

ISBN
3-540-42902-6

Full text
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