Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing

Müller-Lankenau, Claas; Wehmeyer, Kai; Klein, Stefan

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2005). Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing. In Saarinen, T., Tinnilä, M., & Tseng, A. (Eds.), Managing Business in a Multi Channel World: Success Factors for e-Business (pp. 180–199).

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2005

Book title
Managing Business in a Multi Channel World: Success Factors for e-Business

Editor
Saarinen, T.; Tinnilä, M.; Tseng, A.

Start page
180

End page
199

Full text
http://www.idea-group.com/