Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing

Müller-Lankenau, Claas; Wehmeyer, Kai; Klein, Stefan



Publication type
Research article (book contribution)

Publication status
Published

Year
2005

Book title
Managing Business in a Multi Channel World: Success Factors for e-Business

Editor
Saarinen, T.; Tinnilä, M.; Tseng, A.

Start page
180

End page
199

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