Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing
Müller-Lankenau, Claas; Wehmeyer, Kai; Klein, Stefan
Publication type
Research article (book contribution)
Publication status
Published
Year
2005
Book title
Managing Business in a Multi Channel World: Success Factors for e-Business
Editor
Saarinen, T.; Tinnilä, M.; Tseng, A.
Start page
180
End page
199
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