Managing the Process of Channel Alignment - Model-driven strategy development in a multinational corporation

Wehmeyer, Kai; Kipp, Alexander; Riemer, Kai

Cite as

Wehmeyer, K., Kipp, A., & Riemer, K. (2009). Managing the Process of Channel Alignment — Model-driven strategy development in a multinational corporation. Business Process Management Journal, 15(1).

Details

Publication type
Research article (journal)

Publication status
Published

Year
2009

Journal
Business Process Management Journal

Volume
15

Issue
1

ISSN
1463-7154