Multi Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry

Müller-Lankenau, Claas; Wehmeyer, Kai; Klein, Stefan

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2006). Multi Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. International Journal of Electronic Commerce (IJEC), 10(2), 85–122.

Details

Publication type
Research article (journal)

Publication status
Published

Year
2006

Journal
International Journal of Electronic Commerce (IJEC)

Volume
10

Issue
2

Start page
85

End page
122

Full text
http://mesharpe.metapress.com/