Multi Channel Strategies in Grocery Retailing - A Comparison across five European Countries
Müller-Lankenau C, Wehmeyer K, Klein S
Publication type
Forschungsartikel (Zeitschrift)
Publication status
Published
Year
2006
Journal
International Journal of Electronic Commerce (IJEC)
Volume
10
Issue
2
Start page
85
End page
122
Language
English