Multi Channel Strategies in Grocery Retailing - A Comparison across five European Countries

Müller-Lankenau C, Wehmeyer K, Klein S

Publication type

Forschungsartikel (Zeitschrift)

Publication status

Published

Year

2006

Journal

International Journal of Electronic Commerce (IJEC)

Volume

10

Issue

2

Start page

85

End page

122

Language

English