Integrated Couponing. A Process-Based Framework for In-Store Coupon Promotion Handling in Retail

Winkelmann A

Cite as

Winkelmann, A. (2006). Integrated Couponing. A Process-Based Framework for In-Store Coupon Promotion Handling in Retail.

Details

Publication type
Book (monograph)

Publication status
Published

Year
2006

ISSN
3-8325-1347-7