Abwicklung von Coupon-Promotions im Lebensmitteleinzelhandel
Becker J, Winkelmann A
Keywords
Couponing; Einzelhandel; Promotions; Handel; Studie
Publication type
Working paper
Peer reviewed
No
Publication status
Published
Year
2007
Editor
Becker J
Number of pages
24
Title of series
Studien des European Research Center for Information Systems
Place
Münster
Language
German
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