Abwicklung von Coupon-Promotions im Lebensmitteleinzelhandel

Becker J, Winkelmann A

Keywords

Couponing; Einzelhandel; Promotions; Handel; Studie

Cite as

Becker, J., & Winkelmann, A. (2007). Abwicklung von Coupon-Promotions im Lebensmitteleinzelhandel. In Becker, J. (Ed.), Studien des European Research Center for Information Systems. Münster.

Details

Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2007

Editor
Becker J

Number of pages
24

Title of series
Studien des European Research Center for Information Systems

Place
Münster

Language
German

Full text
1984.pdf