IT in the Consumer Products Industry - Value-Add and Future Trends from the Scientific Perspective

Becker J, Winkelmann A, Fuchs P

Cite as

Becker, J., Winkelmann, A., & Fuchs, P. (2009). IT in the Consumer Products Industry — Value-Add and Future Trends from the Scientific Perspective. In Otto, A., Schoppengerd, F. J., & Shariatmadari, R. (Eds.) (pp. 161–173).

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2009

Editor
Otto, Andreas; Schoppengerd, Franz Josef; Shariatmadari, Ramin

Start page
161

End page
173