Das Data-Warehouse-Konzept im CRM
Becker J, Knackstedt R
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2004
Book title
IT-Systeme im CRM
Editor
Hippner Hajo, Wilde Klaus D.
Pages range
183 - 208
Publisher
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
Place
Wiesbaden
Language
German
ISBN
978-3-409-12519-2
DOI