Engineering, Sales, and Delivery of Modular Value Bundles – A Framework for Configurative Modeling

Becker, Jörg; Beverungen, Daniel; Knackstedt, Ralf; Stein, Armin


Abstract

The increasing dominance of the service sector (OECD, 2005) further amplifies the need for traditional physical goods suppliers to develop and provide integrated value bundles for their customers. Often, the value of such an integrated solution – consisting of product and service components – is (perceived) higher than the added value of the separate product and service components. From the customer's point of view outcomes of value bundles can be tangible and/or intangible (Vargo/Lusch, 2004). While customers are supposed to perceive the delivered value proposition as an inseparable solution, manufacturers and service providers need to coordinate their distinct products, services, business processes, and resources in order to effectively and efficiently deliver an integrated value proposition. Therefore, service systems require executing traditional manufacturing processes, which aim at providing physical goods of value for customers, as well as service processes, which due to their very nature are conducted in cooperation with the customer (Sampson/Froehle, 2006; Fitzsimmons/ Fitzsimmons, 2001; Tuli et al., 2007).

Keywords
Configurative Modeling; Service Science; Value Bundle



Publication type
Forschungsartikel (Buchbeitrag)

Peer reviewed
No

Publication status
Published

Year
2011

Book title
Implementing International Services: A tailorable method for market assessment, modularization, and process transfer

Editor
Böhmann, T.; Burr, W.; Herrmann, T.; Krcmar, H.

Start page
399

End page
424

Publisher
Gabler

Place
Wiesbaden

Language
English

ISBN
978-3-8349-1577-1

DOI