Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

Becker Jörg, Beverungen Daniel, Knackstedt Ralf, Müller Oliver


Abstract
Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2009

Journal
Enterprise Modelling and Information Systems Architectures

Volume
4

Issue
1

Pages range
26-38

Language
English