Examining the Impact of Digital Nudges and Price Discounts on E-Grocery Delivery Slot Selection
Gottschewski-Meyer, Phillip Oliver; Lang, Fabian; Fröhlich, Nikae Amilia; Auf der Landwehr, Marvin; von Viebahn, Christoph
Abstract
The rise of e-grocery in Europe has led to an increased demand for the transportation of goods from e-grocers to customers, resulting in higher fuel use and elevated CO2 emissions. The digital nature of grocery ordering from web stores provides designers of digital choice environments with the opportunity to implement specific design elements, known as digital nudges, which have the potential to influence behavior towards more sustainable delivery slot choices. This study aims to identify the most effective intervention from eight digital nudging concepts and one economic intervention, namely price discounts, using logistic regression and post-hoc tests. The findings of this study contribute to the understanding of sustainable choices in digital choice environments and provide a fresh impetus for research and practice.
Keywords
E-grocery; Delivery Slot Choices; Digital Nudges
Cite as
Gottschewski-Meyer, P. O., Lang, F., Fröhlich, N. A., Auf der Landwehr, M., & von Viebahn, C. (2025). Examining the Impact of Digital Nudges and Price Discounts on E-Grocery Delivery Slot Selection. In Siau, K. L., & Fiona, F.-H. N. (Eds.),
HCI in Business, Government and Organizations (pp. 133–152). Lecture Notes in Computer Science: Vol. 15805. Switzerland: Springer.
Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2025
Conference
27th International Conference on Human-Computer Interaction
Venue
Gothenburg
Volume
15805
Book title
HCI in Business, Government and Organizations
Editor
Siau, Keng Leng; Fiona, Fui-Hoon Nah
Start page
133
End page
152
Title of series
Lecture Notes in Computer Science
Publisher
Springer
Place
Switzerland
Language
English
ISSN
0302-9743
ISBN
978-3-031-92825-3
DOI
Full text
