Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels

Müller-Lankenau C, Wehmeyer K, Klein S

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2006). Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Information Systems and e-Business Management (ISeB), 4(2), 187–216.

Details

Publication type
Research article (journal)

Publication status
Published

Year
2006

Journal
Information Systems and e-Business Management (ISeB)

Volume
4

Issue
2

Start page
187

End page
216

Language
English