Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels
Müller-Lankenau C, Wehmeyer K, Klein S
Publication type
Forschungsartikel in Sammelband (Konferenz)
Publication status
Published
Year
2005
Conference
Wirtschaftsinformatik 2005: eEconomy eGovernmen
Venue
Heidelberg
Start page
171
End page
189
Publisher
Physica-Verlag
Place
Heidelberg
Language
English