Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels

Müller-Lankenau C, Wehmeyer K, Klein S

Publication type

Forschungsartikel in Sammelband (Konferenz)

Publication status

Published

Year

2005

Conference

Wirtschaftsinformatik 2005: eEconomy eGovernmen

Venue

Heidelberg

Start page

171

End page

189

Publisher

Physica-Verlag

Place

Heidelberg

Language

English