Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing

Müller-Lankenau C, Wehmeyer K, Klein S

Publication type

Forschungsartikel (Buchbeitrag)

Publication status

Published

Year

2005

Book title

Managing Business in a Multi-Channel World - Success Factors for E-Business

Publisher

IDEA

Place

Hershey, PA

Language

English