Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing
Müller-Lankenau C, Wehmeyer K, Klein S
Publication type
Forschungsartikel (Buchbeitrag)
Publication status
Published
Year
2005
Book title
Managing Business in a Multi-Channel World - Success Factors for E-Business
Publisher
IDEA
Place
Hershey, PA
Language
English