Will They Stay or Will They Go? An Examination of the Factors Influencing User Loyalty towards News Websites

Berger Benedikt, Geimer Andre, Hess Thomas


Abstract
Owing to the increased competition in electronic markets, customer loyalty has become an important success factor in e-business. However, the antecedents of customer loyalty differ between business domains. While the formation of customer loyalty in e-commerce has been studied extensively, little is known about how loyalty towards news websites develops. Integrating findings from uses and gratifications research into DeLone and McLean’s theory on information systems success, we built a quality-value-satisfaction-loyalty chain for news websites. To test our research model, we conducted a survey and applied partial least squares structural equation modeling. The results reveal that loyalty towards news websites depends on both utilitarian and hedonic value perceptions, which, in turn, are influenced by content quality. Our study combines communication, information systems, as well as marketing research theories and has important implications for news website providers.

Keywords
content provider; IS success; loyalty; news websites; uses and gratifications



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2017

Conference
50th Hawaii International Conference on System Sciences (HICSS)

Venue
Waikoloa, Hawaii

Language
English

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