Transforming Digital Inventions into Digital Innovations – A Missing Material Perspective on Technology Adoption

Chasin F, Baiyere A


Abstract

Technology agnosticism dominates explanations of technology adoption in digital innovation. Accordingly, technology itself plays a limited role in determining adoption success. Instead, aspects outside the inventors' control, including marketing, user perceptions, and organizational environment, decide the adoption outcome. We revisit the original innovation concept and draw attention to what we call a digital invention. Looking at the transition of a digital invention to digital innovation, we argue for a technology-affinity perspective to complement existing adoption perspectives. The new perspective emphasizes the role of conscious invention design for innovation. We find three ways in which specific invention focus can increase the invention's chances for adoption. For instance, we show that contrary to the prevalent idea of technologies enabling new ways of doing things, it is the invention's focus on enabling innate behaviors that can facilitate adoption. Past innovation and contemporary innovation in the film industry illustrate our thinking.

Keywords
Digital Innovation, Transformation, and Entrepreneurship, digital innovation, digital invention, innateness, technology adoption, technology affinity



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2022

Conference
55th Hawaii International Conference on System Sciences (HICSS)

Venue
Maui, Hawaii, USA

Book title
Proceedings of the 55th Annual Hawaii International Conference on System Sciences

Editor
Bui, Tung X.

Start page
6472

End page
6481

Title of series
Hawaii International Conference on System Sciences

Publisher
University of Hawai'i at Manoa / Hamilton Library

Place
Honolulu, Hawaii, USA

Language
English

ISSN
2572-6862

ISBN
978-0-9981331-5-7

DOI