Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail
Barann B
Keywords
Retail; e-Commerce; Point of Sale
Publication type
Thesis (doctoral or post-doctoral)
Publication status
Published
Year
2021
Number of pages
473
Publisher
Selbstverlag / Eigenverlag
Place
Münster
Graduation type
Dissertationsschrift
Graduation year
2021
Institution
University of Münster
Language
English