Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail

Barann B

Keywords
Retail; e-Commerce; Point of Sale

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2021

Number of pages

473

Publisher

Selbstverlag / Eigenverlag

Place

Münster

Graduation type

Dissertationsschrift

Graduation year

2021

Institution

University of Münster

Language

English