Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail

Barann B

Keywords

Retail; e-Commerce; Point of Sale

Cite as

Barann, B. (2021). Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail. at the University of Münster. Münster: Selbstverlag — Eigenverlag.

Details

Publication type
Thesis (doctoral or post-doctoral)

Publication status
Published

Year
2021

Number of pages
473

Publisher
Selbstverlag / Eigenverlag

Place
Münster

Graduation type
Dissertationsschrift

Graduation year
2021

Institution

University of Münster
Language
English