Usage of Local Online Platforms in Retail: Insights from retailers' expectations

Berendes Carsten Ingo, zur Heiden Philipp, Niemann Marco, Hoffmeister Benedikt, Becker Jörg



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2020

Conference
Proceedings of the 28th European Conference on Information System

Venue
Marrakech, Morocco

Language
English

Full text