Customer Segmentation Based on Transactional Data Using Stream Clustering

Carnein Matthias, Trautmann Heike


Keywords
Customer Segmentation; Market Segmentation; Stream Clustering; Data Streams; Machine Learning



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2019

Conference
23rd Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD '19)

Venue
Macau, China