Customer Segmentation Based on Transactional Data Using Stream Clustering

Carnein Matthias, Trautmann Heike

Keywords
Customer Segmentation; Market Segmentation; Stream Clustering; Data Streams; Machine Learning

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2019

Conference

23rd Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD '19)

Venue

Macau, China

Start page

280

End page

292

Language

English