Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

Berendes C. Ingo, Bartelheimer Christian, Betzing Jan Hendrik, Beverungen Daniel



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
39th International Conference on Information Systems

Venue
San Francisco, CA, USA

Title of series
ICIS '18

Full text