Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language
Berendes C. Ingo, Bartelheimer Christian, Betzing Jan Hendrik, Beverungen Daniel
Publication type
Conference Paper
Peer reviewed
Yes
Publication status
Published
Year
2018
Conference
39th International Conference on Information Systems
Venue
San Francisco, CA, USA
Title of series
ICIS '18
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