The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Karimi Sahar, Holland Christopher Patrick, Nadia Papamichail K



Publication type
Forschungsartikel (Zeitschrift)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of Business Research

Volume
91

Language
English

ISSN
0148-2963