In-store Technologies in the Retail Servicescape

Betzing Jan Hendrik, Hoang Anh-Quoc Martin, Becker Jörg



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)

Venue
Lüneburg, Deutschland

Book title
Tagungsband Data driven X - Turning Data into Value - Band IV

Editor
Drews Paul, Funk Burkhardt, Niemeyer Peter, Xie Lin

Start page
1671

End page
1682

Title of series
MKWI '18

Place
Leuphana Universität Lüneburg

Language
English

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