Design Principles for Co-Creating Digital Customer Experience in High Street Retail

Betzing Jan Hendrik, Beverungen Daniel, Becker Jörg



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)

Venue
Lüneburg, Deutschland

Book title
Tagungsband Data driven X - Turning Data into Value - Band V

Editor
Drews Paul, Funk Burkhardt, Niemeyer Peter, Xie Lin

Start page
2083

End page
2094

Title of series
MKWI '18

Place
Leuphana Universität Lüneburg

Language
English

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