Design Principles for Co-Creating Digital Customer Experience in High Street Retail
Betzing Jan Hendrik, Beverungen Daniel, Becker Jörg
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2018
Conference
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018)
Venue
Lüneburg, Deutschland
Book title
Tagungsband Data driven X - Turning Data into Value - Band V
Editor
Drews Paul, Funk Burkhardt, Niemeyer Peter, Xie Lin
Start page
2083
End page
2094
Title of series
MKWI '18
Place
Leuphana Universität Lüneburg
Language
English
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