Empirically Grounded Development of a Maturity Model for AI in B2B Sales

Voss, Marleen; Knickrehm, Charlotte

Keywords

maturity model; B2B; sales; artificial intelligence; design science research

Cite as

Voss, M., & Knickrehm, C. (2023). Empirically Grounded Development of a Maturity Model for AI in B2B Sales.

Details

Publication type
Research article in digital collection (conference)

Peer reviewed
Yes

Publication status
Published

Year
2023

Conference
International Conference on Information Systems (ICIS)

Venue
Hyderabad