Empirically Grounded Development of a Maturity Model for AI in B2B Sales

Voss, Marleen; Knickrehm, Charlotte

Keywords
maturity model; B2B; sales; artificial intelligence; design science research

Publication type

Research article in digital collection (conference)

Peer reviewed

Yes

Publication status

Published

Year

2023

Conference

International Conference on Information Systems (ICIS)

Venue

Hyderabad