Developing a digital maturity model for the sales processes of industrial projects

Voss Marleen , Jaspert David , Ahlfeld Christian , Sucke Luke


Keywords
Maturity Model; Sales; Process



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2024

Journal
Journal of Personal Selling and Sales Management

Volume
44 / 1

ISSN
0885-3134

DOI