Developing a digital maturity model for the sales processes of industrial projects

Voss Marleen , Jaspert David , Ahlfeld Christian , Sucke Luke

Keywords

Maturity Model; Sales; Process

Cite as

Voss, M. &. J. D. &. A. C. &. S. L. (2024). Developing a digital maturity model for the sales processes of industrial projects. Journal of Personal Selling & Sales Management (JPSSM), 44 — 1.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2024

Journal
Journal of Personal Selling & Sales Management

Volume
44 / 1

ISSN
0885-3134

DOI
https://doi.org/10.1080/08853134.2022.2151014