Developing a digital maturity model for the sales processes of industrial projects

Voss Marleen , Jaspert David , Ahlfeld Christian , Sucke Luke

Maturity Model; Sales; Process

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2024

Journal

Journal of Personal Selling & Sales Management

Volume

44 / 1

ISSN

0885-3134

DOI