Developing a digital maturity model for the sales processes of industrial projects
Voss Marleen , Jaspert David , Ahlfeld Christian , Sucke Luke
Keywords
Maturity Model; Sales; Process
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2024
Journal
Journal of Personal Selling and Sales Management
Volume
44 / 1
ISSN
0885-3134
DOI