Implementing Design Thinking for Non-Designers: Learning Profiles from a Q-Methodology Study

Haskamp, Thomas; Paul, Alexander; Stöckli, Emanuel; de Paula, Danielly; Uebernickel, Falk


Abstract

Design Thinking (DT) has gained attention as a problem-solving method that drives innovation. However, the implementation and application of DT in firms seems challenging. While we know that especially non-designers have problems in adopting DT, we don’t know why. Addressing this gap, this study investigates the learning experience of non-designers when Design Thinking (DT) is introduced into a firm. Relying on five projects in which 17 participants took place, Q-Methodology was applied, resulting in three learning profiles of the Empathic Collaborator, the Enthusiastic Missionary and the Focused Expert. Using an experiential learning lens, these profiles are described and explained. Our findings reveal the necessity to consider such learning types to increase the effectiveness of DT. In terms of theory, we found limited capability of existing frameworks to explain our findings, which call for theory that also considers personals traits and contextual factors when implementing DT.

Keywords
Design Thinking Implementation; Automotive Manufacturing; Experiential Learning; Q-Methodology



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2020

Conference
ISPIM Connects Global 2020

Venue
Online

Book title
Event Proceedings: LUT Scientific and Expertise Publications

Editor
Bitran, I.; Conn, S.; Gernreich, Chris; Heber, Michelle; Huizingh, Eelko; Torkelli, M.

Start page
1

End page
1

Publisher
Selbstverlag / Eigenverlag

Place
Online

Language
English

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