Sales and operations planning in uncertain environments: Theoretical foundations and empirical evidence through an in-depth case study
Kalla, Christian; Seeling, Marcelo Xavier; Straten, Jann; Scavarda, Luiz Felipe; Hellingrath, Bernd
Abstract
The traditional sales and operations planning (S&OP) needs to be adapted when applied in an uncertain business environment. In this regard, various researchers suggest investigating the integration of supply chain risk management (SCRM) activities into S&OP. To address this research-practice gap, a novel S&OP framework for uncertain environments has been recently developed but has not yet been applied empirically. Therefore, this paper provides empirical evidence on integrating SCRM activities into S&OP through an in-depth case study. The findings confirm the framework´s validity within the studied context and reveal its applicability for supporting firms in adapting their S&OP to uncertain environments.
Keywords
Tactical planning; supply chain risk management; S&OE
Cite as
Kalla, C., Seeling, M. X., Straten, J., Scavarda, L. F., & Hellingrath, B. (2024). Sales and operations planning in uncertain environments: Theoretical foundations and empirical evidence through an in-depth case study. In EurOMA, (Ed.),
Proceedings of the 31st International Annual European Operations Management Association Conference (pp. 1–10). Barcelona, Spain: European Operations Management Association.
Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2024
Conference
European Operations Management Association Conference
Venue
Barcelona
Book title
Proceedings of the 31st International Annual European Operations Management Association Conference
Editor
EurOMA
Start page
1
End page
10
Publisher
European Operations Management Association
Place
Barcelona, Spain
Language
English
