Name Your Own Price on Data Marketplaces

Stahl, Florian; Vossen, Gottfried

Name Your Own Price on Data Marketplaces

Stahl Florian, Vossen Gottfried

Abstract
A novel approach to pricing on data marketplaces is proposed, which is based on the Name Your Own Price (NYOP) principle: Customers suggest their own price for a relational data product and in return receive a custom-tailored data product.The result is a fair pricing scheme were sellers can achieve a higher revenue, while buyers receive a product which matches both their preferences and budget. We contrast NYOP with previous research on view-based pricing on data marketplaces as well as on discount schemes to increase revenue.

Keywords
Data Pricing; Data Quality; Data Marketplaces

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2017

Journal

Informatica - An International Journal

Volume

28

Issue

1

Start page

1

End page

26

Language

English