Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts
Jacobs JA, Klein S, Holland CP, Benning M
Keywords
Online search; air travel; multi-channel distribution; consumer decision support; consideration set
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2017
Conference
50th Annual Hawaii International Conference on System Sciences (HICSS-50)
Venue
Waikoloa, Hawaii
Book title
Proceedings of the 50th Hawaii International Conference on System Sciences
Start page
3940
End page
3949
Language
English
ISBN
978-0-9981331-0-2
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