Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts

Jacobs JA, Klein S, Holland CP, Benning M


Keywords
Online search, air travel, multi-channel distribution, consumer decision support, consideration set



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2017

Conference
50th Annual Hawaii International Conference on System Sciences (HICSS-50)

Venue
Waikoloa, Hawaii

Book title
Proceedings of the 50th Hawaii International Conference on System Sciences

Start page
3940

End page
3949

ISBN
978-0-9981331-0-2

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