Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap

Riemer Kai, Gal Uri, Brunk Jens, Gilchriest Ben, Ord Robert, Tong Jo-An

Keywords

Retail; Digital Commerce; Online shopping; e-commerce; social commerce; Market study

Cite as

Riemer, K., Gal, U., Brunk, J., Gilchriest, B., Ord, R., & Tong, J.-A. (2014). Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap. In Australian Digital Transformation Lab: Vol. 2. Sydney, Australia.

Details

Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2014

Number of pages
36

Volume
2

Title of series
Australian Digital Transformation Lab

Place
Sydney, Australia

Language
English

Full text
http://hdl.handle.net/