The Attraction Effect in Crowdfunding
Abstract
Keywords
attraction effect; crowdfunding; salience theory; menu design; behavioral economics; digital markets; mixed methods; experiments; decoy; Bayesian analysis
Cite as
Weinmann, M., Mishra, A., Kaiser, L., & vom Brocke, J. (2022). The Attraction Effect in Crowdfunding. SSRN Electronic Journal (ISR), 34(3), 1276–1295.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2022
Journal
SSRN Electronic Journal
Volume
34
Issue
3
Start page
1276
End page
1295
ISSN
1556-5068
DOI