Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation

Wehmeyer, Kai; Kipp, Alexander; Riemer, Kai

Cite as

Wehmeyer, K., Kipp, A., & Riemer, K. (2007). Managing the Process of Multi Channel Alignment — The Case of a Large Multinational Corporation. In Proceedings of the 20th Bled eConference.

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2007

Conference
20th Bled eConference

Book title
Proceedings of the 20th Bled eConference

Full text
Paper68.pdf