Mobile Couponing: Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Analysis

Wehmeyer, Kai; Müller-Lankenau, Claas

Cite as

Wehmeyer, K., & Müller-Lankenau, C. (2005). Mobile Couponing: Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Analysis. In Vogel, D. R. e. a. (Ed.), Proceedings of the 18th Bled eConference: eIntegration in Action, Bled, Slovenia.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2005

Conference
18th Bled eConference

Book title
Proceedings of the 18th Bled eConference: eIntegration in Action, Bled, Slovenia

Editor
Vogel, Douglas R. et al.

Full text
20Wehmeyer.pdf