The many faces of personalization - an integrative overview of mass customization and personalization

Riemer, Kai; Totz, Carsten

Cite as

Riemer, K., & Totz, C. (2003). The many faces of personalization — an integrative overview of mass customization and personalization. In Tseng, M. M., & Piller, F. T. (Eds.), The Customer Centric Enterprise: Advances in Mass Customization and Personlization (pp. 35–50). Springer Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2003

Book title
The Customer Centric Enterprise: Advances in Mass Customization and Personlization

Editor
Tseng, M. M.; Piller F. T.

Start page
35

End page
50

Publisher
Springer Verlag