Aligning IT and marketing - the impact of database marketing and CRM
Cite as
Wehmeyer, K. (2005). Aligning IT and marketing — the impact of database marketing and CRM. Journal of Database Marketing and Customer Strategy Management, 12(3), 243–256.Details
Publication type
Research article (journal)
Publication status
Published
Year
2005
Journal
Journal of Database Marketing and Customer Strategy Management
Volume
12
Issue
3
Start page
243
End page
256
ISSN
1741-2439
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