Multi Channel Strategies in Grocery Retailing - A Comparison across five European Countries

Müller-Lankenau C, Wehmeyer K, Klein S

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2006). Multi Channel Strategies in Grocery Retailing — A Comparison across five European Countries. International Journal of Electronic Commerce (IJEC), 10(2), 85–122.

Details

Publication type
Research article (journal)

Publication status
Published

Year
2006

Journal
International Journal of Electronic Commerce (IJEC)

Volume
10

Issue
2

Start page
85

End page
122

Language
English