AI at Work: Intelligent Personal Assistants in Work Practices for Process Innovation

Zeynep, Kockar; Burger, Mara

Abstract

This paper explores the role of AI on fostering process innovation and improving workflows. Utilizing the Task-Technology Fit (TTF) theory as a foundation, the research analyzes the integration and adaptation of Intelligent Personal Assistants (IPAs) within organizational workflows. Through an interview study with twelve participants and the creation of a framework, deep insight into workflow integration of IPAs , their adaptability as well as limitations are discovered and their interactions are shown in a framework. The framework consist
of six dimensions as well as an adoption drivers. Further research opportunities are identified in the areas of intelligent workflow integration as well as ethical AI.

Keywords

Intelligent Personal Assistants; Process Innovation; Workflow; Task-Technology Fit Theory

Cite as

Zeynep, K., & Burger, M. (2025). AI at Work: Intelligent Personal Assistants in Work Practices for Process Innovation. (accepted / in press (not yet published))

Details

Publication type
Research article in digital collection (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2025

Conference
20th International Conference on Wirtschaftsinformatik

Venue
Münster