Developing a Framework for Multi Channel Strategies - An Analysis of Cases from the Grocery Retail Industry

Müller-Lankenau C, Klein S, Wehmeyer K

Cite as

Müller-Lankenau, C., Klein, S., & Wehmeyer, K. (2004). Developing a Framework for Multi Channel Strategies — An Analysis of Cases from the Grocery Retail Industry. In Proceedings of the 17th Bled Electronic Commerce Conference, Kranj.

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2004

Conference
Proceedings of the 17th Bled Electronic Commerce Conference

Venue
Kranj

Place
Kranj

Language
English