Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels

Müller-Lankenau C, Wehmeyer K, Klein S

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2005). Strategic Channel Alignment — Perspectives on the Combination of Physical and Virtual Distribution Channels. In Proceedings of the Wirtschaftsinformatik 2005: eEconomy eGovernmen, Heidelberg, 171–189.

Details

Publication type
Research article in proceedings (conference)

Publication status
Published

Year
2005

Conference
Wirtschaftsinformatik 2005: eEconomy eGovernmen

Venue
Heidelberg

Start page
171

End page
189

Publisher
Physica-Verlag

Place
Heidelberg

Language
English