Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing

Müller-Lankenau C, Wehmeyer K, Klein S

Cite as

Müller-Lankenau, C., Wehmeyer, K., & Klein, S. (2005). Serving Customers in a Hybrid World: Multi Channel Strategies in Retailing. In Managing Business in a Multi-Channel World — Success Factors for E-Business. Hershey, PA: IDEA.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2005

Book title
Managing Business in a Multi-Channel World - Success Factors for E-Business

Publisher
IDEA

Place
Hershey, PA

Language
English