How a Traditional Company Seeded New Analytics Capabilities

Gust G, Flath C M, Brandt T, Ströhle P, Neumann D

Cite as

Gust, G., Flath, C. M., Brandt, T., Ströhle, P., & Neumann, D. (2017). How a Traditional Company Seeded New Analytics Capabilities. MIS Quarterly Executive, 16(3).

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2017

Journal
MIS Quarterly Executive

Volume
16

Issue
3

Language
English

ISSN
1540-1960