Analytisches CRM unter Einbeziehung von Social Media-Daten

Homann, Leschek; Vossen, Gottfried; Kraume, Karsten

Cite as

Homann, L., Vossen, G., & Kraume, K. (2018). Analytisches CRM unter Einbeziehung von Social Media-Daten. In Finger, R. (Ed.), BI & Analytics in der Cloud (1st ed., pp. 105–125). Heidelberg: dpunkt Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2018

Book title
BI & Analytics in der Cloud

Editor
Finger, R.

Start page
105

End page
125

Edition
1

Publisher
dpunkt Verlag

Place
Heidelberg

Language
German