Interaktive, digitale Einkaufserlebnisse in Innenstädten

Betzing Jan Hendrik, Beverungen Daniel, Becker Jörg, Matzner Martin, Schmitz Gertrud, Bartelheimer Christian, Berendes Ingo, Braun Marina, Gadeib Andera, von Hoffen Moritz, Schallenberg Christian

Cite as

Betzing, J. H., Beverungen, D., Becker, J., Matzner, M., Schmitz, G., Bartelheimer, C., Berendes, I., Braun, M., Gadeib, A., von Hoffen, M., & Schallenberg, C. (2019). Interaktive, digitale Einkaufserlebnisse in Innenstädten. In Robra-Bissantz, S., & Lattemann, C. (Eds.), Digital Customer Experience (pp. 109–121). Edition HMD. Wiesbaden: Springer Vieweg.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2019

Book title
Digital Customer Experience

Editor
Robra-Bissantz S, Lattemann C

Start page
109

End page
121

Title of series
Edition HMD

Publisher
Springer Vieweg

Place
Wiesbaden

Language
German

ISBN
978-3-658-22541-4

DOI
https://doi.org/10.1007/978-3-658-22542-1_8

Full text
https://link.springer.com/