Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

Berendes C. Ingo, Bartelheimer Christian, Betzing Jan Hendrik, Beverungen Daniel

Cite as

Berendes, C. I., Bartelheimer, C., Betzing, J. H., & Beverungen, D. (2018). Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. In Proceedings of the 39th International Conference on Information Systems, San Francisco, CA, USA.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
39th International Conference on Information Systems

Venue
San Francisco, CA, USA

Title of series
ICIS '18

Language
English

Full text
https://aisel.aisnet.org/