The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Karimi Sahar, Holland Christopher Patrick, Nadia Papamichail K

Cite as

Karimi, S., Holland, C. P., & Nadia, P. K. (2018). The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective. Journal of Business Research, 91.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of Business Research

Volume
91

Language
English

ISSN
0148-2963