Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap

Riemer, Kai; Gal, Uri; Brunk, Jens; Gilchriest, Ben; Ord, Robert; Tong, Jo-An

Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap

Riemer Kai, Gal Uri, Brunk Jens, Gilchriest Ben, Ord Robert, Tong Jo-An

Schlüsselwörter

Retail; Digital Commerce; Online shopping; e-commerce; social commerce; Market study

Zitieren als

Riemer, K., Gal, U., Brunk, J., Gilchriest, B., Ord, R., & Tong, J.-A. (2014). Australian Digital Commerce: Now is the Time for Australian Retailers to Address the Customer Engagement Gap. In Australian Digital Transformation Lab: Vol. 2. Sydney, Australia.

Details

Publikationstyp

Arbeitspapier / Working Paper

Begutachtet

Nein

Publikationsstatus

Veröffentlicht

Jahr

2014

Anzahl der Seiten

36

Band

2

Reihe

Australian Digital Transformation Lab

Ort

Sydney, Australia

Sprache

Englisch

Gesamter Text

http://hdl.handle.net/